Start free
Use cases

Whatever you're
trying to figure out.

Pick the situation you're in. Each one has the questions to ask, the follow-up Spoke asks when the answer is vague, and an example of the answer you get back.

Customers and clients

Whether they're happy, why they scored you that way, and why they left.

Customer feedback

“Are our customers actually happy, and what should we fix first?”

On a scale of 1 to 5, how satisfied are you with us overall?How would you describe working with us to a friend?
Customers like the product; slow replies after the sale are what to fix first.
See the use case
NPS follow-up

“Why did they give us that score?”

What's the main reason for your score?Which part of working with us affected your score most?
Detractors are reacting to the price rise; passives are held back by support handoffs.
See the use case
Product

“Why did these 40 customers churn?”

What's the main reason you cancelled?What were you trying to do when you left?
They didn't churn on price. They churned on a setup step nobody finishes.
See the use case
Customer discovery

“What do our customers actually need?”

What happened the last time you had to [do the job]?What usually sets it off?
Most owners still count stock in a spreadsheet on Sunday night; the ones who'd pay to stop are the ones who lost a sale to a stock-out last month.
See the use case

Your product and your funnel

What users think, and why people who clicked didn't sign up.

Product feedback

“What do users actually think of the product?”

What were you hoping this product would help you do when you signed up?What was the first thing you tried to do after signing up?
Users want calendar sync most, because they retype every booking twice.
See the use case
Marketing

“Why did they click but not sign up?”

What did you expect to see when you clicked?How did the page compare with what the ad said?
The ad promised a free guide. The page asked for a credit card.
See the use case
Product-market fit

“Do we have product-market fit yet?”

What would you miss most if it were gone tomorrow?What were you doing before you found [product]?
The very-disappointed group shares one benefit: the invoice goes out the same day the work ends. The somewhat-disappointed group wants the same thing but reconciles payments by hand.
See the use case
Focus groups

“What does this group really think?”

How did you first come across [product or program]?What does a normal week with [product or program] look like for you?
Members want the photo check deposit and would switch for it; they split on fingerprint login, and the people who visit a branch only said so one-on-one.
See the use case

People at work

How work feels, how new hires are doing, why someone is leaving, and what slowed the sprint.

Employee feedback

“How do people here really feel about work right now?”

How do you feel about coming to work most days?What part of your job do you enjoy most?
People like the work and each other; priorities that shift mid-week are what to change first.
See the use case
People

“How are our new hires really doing at 30, 60 and 90 days?”

What did you need this week that you didn't have yet?How did your first week compare with what you expected?
The cohort is engaged but nobody knows who owns their onboarding.
See the use case
Exit interviews

“Why is this person really leaving?”

When did you first think about leaving?What's the main reason you're leaving?
“Better opportunity” mostly means a next step nobody here talked about with them.
See the use case
Engineering
Includes retro boards, free

“What's slowing the team down this sprint?”

What slowed you down most this sprint?What did you work around instead of fixing?
Review wait time, not review quality, is the bottleneck.
See the use case
360 feedback

“What is it actually like to work with this person?”

How does [name] explain a decision or a plan to you?What happens when you bring [name] a problem?
Peers rely on her calm under pressure; direct reports want the feedback she saves for review time, sooner.
See the use case
Peer feedback

“What do the people I work with every day actually see?”

What's it like to be on a project with [name]?How does [name] handle the parts of a project nobody wants?
He's the person everyone goes to when they're stuck; what nobody says to him is that his commitments land late.
See the use case
Manager feedback

“What would my team tell me if it were safe to?”

How would you describe what your manager wants the team to achieve this quarter?How do you find out what matters most when everything seems urgent?
They trust her to defend their estimates upward; what they won't say to her face is that decisions wait in her inbox.
See the use case
Post-mortem

“What really happened on that project?”

What did we set out to do with this project, in your own words?What did you personally expect to be true on launch day?
The launch slipped when the API date moved and nobody said so out loud; the status stayed green for three more weeks.
See the use case

Events, courses and communities

What attendees, students and members really thought.

Events

“10,000 attendees walked out an hour ago. What did they think?”

What's one moment from the event that stuck with you?What did you hope to get out of coming?
Content landed, logistics didn't. Fix the breaks before the sessions.
See the use case
Course feedback

“What should I change in this course before next week?”

What's helping you learn most in this course so far?What's getting in the way of your learning right now?
Students want a worked example before each problem set is due. Re-teach regression on Tuesday and move the due date.
See the use case
Community

“Why did members go quiet after month two?”

What did you hope to find here when you joined?What happened the first time you asked something here?
Members leave when their first ask goes unanswered. It's onboarding, not content.
See the use case
01 · Question
Question Say what you're trying to figure out, and who's answering.
02 · Conversations
Conversations Spoke interviews every person and follows up on what they said.
03 · Answer
Answer Themes and disagreements, with the quotes and the number of people behind them.
See how it works
Free forever

Classic surveys and retro boards. Free. No limits.

Type your questions, people answer, you see the raw results. Unlimited surveys, unlimited responses, unlimited retros. And your first 10 agent surveys are on us.

Start free See pricing

Ask your first question.

Free to start. No card. Your first ten agent surveys are on us.

Start free Try it from Claude